POD and why I like it!

I realize a lot of content creators are not that good at marketing themselves or their products.  I consider myself one of the poster children for this condition.  This post will be about how to get your art out there and making money.  I am sharing the steps I took and why it was a good approach for me.   This isn't an in depth product listing tutorial. I may post one of  those later if there is enough interest. If all  that sounds cool read on!


My Back Story...
As a creative with over 30 years of experience making mostly digital content (video games) I learned early on the value of selling digital content.  Make ti once, sell it a thousand times. I worked on projects that made hundreds of thousands dollars per day.  But in the end, that wasn't enough to avoid layoffs.  I thought, hell, I (and my fellow devs)  could be happy and survive on a measly few hundred k per day.  At that point I started a few companies.  One of those companies I will use as my sample case is Iron Dragon Studios(IDS).  I did this with the intent of owning the IP (Intellectual Property) and keeping the income and jobs local to my area.

I have had my Iron Dragon Studios LLC for quite a few years.  I used it primarily for small side gigs and creative efforts.  Mostly to satisfy my creative urges that I couldn't very well do while employed full-time at a company.  Recently I upgraded it to be its own entity.  That means it has an EIN, Dunn's number, net 30 accounts, business checking.... the works!   Woohoo lets do this thing!

My Plan
My goal was to create a way to get my art out there on products and items that people might want to buy.  I was also wanting to set up my store to run on its own.  I didn't want to deal with shipping, taking money, or inventory. But, I do still have to tell people about it.  This last part was the hardest for me.  But here we are.  I figure blog posts are a good start.  



​How I started

• Researched the POD options and went with Printify.
• Gathered the art that I thought was cool and prep it for products.
• Find products I liked and thought my audience would like.
• Put my art on those products and offer them for sale in a POD store.
• Create posts like this to talk about the products with links.

POD Research
There are several providers available today for people who want to get started.  Some of the big ones are Printify, Printful, Zazzle, and RedBubble.  I looked into each of them, read the reviews and comments from active sellers.  I ultimately went with Printify, because I like how quickly they can deliver product.  The fact they have a free pop store was also a consideration for me. I pay zero for my store. While true I don't have as many options for the look and feel of the store, that is not a big concern for me at this point.

ART Prep
I have a ton of art in various stages of completeness.  I have oodles of thumbnail art ideas, some are refined sketches, while others are complete pieces.  Many are digital (I'm addicted to my iPad and the Procreate app)  As a 3D artist I also build things in 3d and generate renders.  Each of these types of content should be prepped to be displayed at its best on your products. 

Some basic tips I stick to is to make sure the resolution is high enough to print out on your items.  Good rule of thumb is to keep things at least to 150dpi for pod content. Larger dpi if doing say, wall hangings, rugs or things that are meant for larger surface area products.  Printify has guides on suggested dpi settings for each product. 

Know the difference between rgb and cmyk.  Consider how you use alpha on your image.  Printify offers previews of both in your store listing. When using gradients with alpha, understand that your material color will affect the end product.  I did several test mockups of product to see what would look the best.  You are also able to order your own product by placing a manual order.  I think its a great idea to have physical copies of your product to help with doing promotional vids and posts.

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Finding Products for your art
This was the fun part for me.  I was able to look around my house and pick out things I actually use.  To start with  I went with coffee mugs, Mouse pads, Tee shirts and Totes.  I'm always doodling on something so creating a coloring book was one of my first POD creations.  You can see it on amazon if you click the image with the zombies!. One of the first things you will hear people tell you is to find your niche.  Well you know what, my niche is things I like.  And for better or worse, I'm starting with that.  Once things get going I will do the research and see what people are actively searching for.  But that feels like and advanced part of this that I'm not ready to deal with yet.

In Printify when you create your custom products, you get to upload your content and apply it to your coffee mug, mouse pad, etc.  Once you do that you provide a description and any other info you want in addition to the base listing which is pre-populated for you.  This really makes it easy for people to get started, and I appreciate that. Other settings include things like country you plan to sell in, currency to be paid in and other basic info.

Adding products to you pop up store!
As you add products your store will automatically include these in the appropriate sections. I decided to go with 12 or so items to begin with.  But from there I can totally see the value of adding a few products each week going forward.  One quick note is that you are able to duplicate products and swap in new art.  So if you already have a Tee design, you can duplicate the Tee product and add a new design to it.  Once your design is uploaded to Printify, you are able to use that art on other products.  Another cool note is that you can have up to 5 different pop up shops.  This no doubt is an effort to let people Niche down to just selling products to an audience of say, Left handed, vegan, black cat  owners or some such. 

Telling people about your store
This is often the most challenging bit for us creatives.  Not sure why.  We love to talk about art supplies and processes.  Why not love to talk about our products?  Its weird, but its true.  I moved past this by simply typing into blog form what I liked about a thing.  From there I post on several sites.  Pinterest is great (visual search engine).  It doesn't care if you have 1 or 10,000 followers.  If you use the proper keywords to get to your audience all the better.  I was able to pepper my first post for a phone case with several appropriate keywords.  I was also able to create a very cool video in Canva.  I did all of this as a test to see what would happen.  I was surprised by the results.  My video had several hundred views and about 80 clicks from Pinterest.  That was enough for me.  Showed that my Pinterest account with 0 followers and following 0 people could still generate clicks. 

​In summary
Once I had a few examples of my work on items and started showing them around at local meetings, people were asking how it was done.  I also got a lot of, "I have a ton of art, but I could never do that".  I offered to create and host items for others.  So the Crafty Dragon POD shop will feature art from myself and others! At least to get them started to see it works.  And then when their confidence is raised, they can do their own store.  So far this has worked well.  I will update you in the next post on the results as we get more items in the store and continue to talk about things.

Thanks for reading!

Metricool

Are you ready for 2024?  So much on my plate to share with you. My updated business plan includes exploring pod or Pint On Demand products as well as Affiliate Marketing.  So yes, most of the posts will be centered around products, software and items that I either, like or use.  The end result to you as a buyer is a small discount sometimes, but I get a small referral if you end up buying from my link. 

To start the year off, I finally organized all of my social media accounts under one roof.  That roof is called Metricool!  If you have not checked it out, there is a lot of value to be had even in the free account.  I do prefer the paid account as I have several brands to manage.  But if you're interested here is my referral link if you decide to sign up!  https://i.mtr.cool/LGHKHT

Reasons I like Metricool

• Metricool lets you create one post and then customize it for each social media account
  
• It tracks user engagement
  
• It keeps track of your messages that you receive on your posts
  
• It has automation tools that allow you to batch process content.
  
• It has a built in SmartLink function.  So you can connect all your sites in one pop up!
  
• It allows collaborators to help you format and publish content.
  
• It has a calender!!  Schedule out content well in advance.
  
• It has suggested optimal times highlighted to post to the larger platforms. 
  

There is much more to add which I will do in a follow up post. 

Thanks for reading and check out Metricool when you can, it really is a cool product!